At UCC we have been delivering Call Center solutions for over 20 years, and we have been developing our digital marketing services for more than a decade. Even in the past 1 or 2 years, there have been tremendous changes in the online world, and the leading trends change from one day to another. Following the latest tech is important for every business so they can offer more effective and up-to-date solutions to their customers.
One of the hottest and fastest developing areas are chatbots and Robotic Process Automation (RPA). Many online customer services are offering chat support, and more support human work with AI and self-service automations. A well-prepared chatbot can answer 90% of Frequently Asked Questions, so representatives only need to focus on the thoughest issues. Customers can select the appropriate chatbot menus for themselves, and ask for human help if need be.
„A well-prepared chatbot can answer 90% of Frequently Asked Questions [...]”
The chatbot is a quite flexible, tailored solution which has a demonstrated track record in many areas: today customer can send promo codes via Messenger to the chatbot, reserve hotel rooms, make appointments, scan the QR code from a product so customer support knows the exact model – and more, since we have developed over fifty bots in a year for ten different industries.
Near, far, wherever you are
Automation are not restricted to inbound customer support tasks only. We can use social media platforms like Facebook, and Messenger and use chatbots to find the right target audience for your product or service. Thanks to targeting options, we can advertise even for people living a certain city, belonging to a distinct age group, who are interested in a specific subject. Let’s see an example!
One of our new Partners find it challanging to fill open vacancies. Using chatbot tech, we can advertise the positions in a given area – e.g. Junior Sales Rep in the 13th district, Budapest – and find people aged 18-25 in its 12 mile radius. The ad appears to people living in the area (depending on the budget) and if they are interested, they can submit their CV and set an interview appointment right away via chatbot. Not to mention, the chatbot’s design and overall appearance matches our Partner’s brand aesthetics completely, with UCC „only” working behind the curtains.
„A proper LinkedIn appearance contributes significantly to brand integrity, many people come here to check the company background, culture, mission and vision before doing business or applying to positions.”
We should not forget about LinkedIn either – it has spread all over the world, especially among large enterprises and startups, but most SMEs and small business are still hesitant. LinkedIn is a great opportunity to target the b2b segment, and represent ourselves in front of the best of the trade. A proper LinkedIn appearance contributes significantly to brand integrity, many people come here to check the company background, culture, mission and vision before doing business or applying to positions. Since this is also an ad platform first and foremost, UCC’s managed campaigns help drive traffic to your products and services.
Just The Way You Look Tonight
We learn new techniques in web development every day. Rapid tech advancement has new challenges for us, since people browse the web from many devices. Different generations of laptops, desktops, phones and tablets are in use simultaneously, and our websites needs to look great and load instantly on all of them.
„Generation Z and the soon-to-be-adult Gen. Alpha created their own unique online culture, radically different from previous ones.”
Apart from technological background, we should also consider changing consumer behaviour as well. Generation Z and the soon-to-be-adult Gen. Alpha created their own unique online culture, radically different from previous ones. Corporate communication, and online appareances need to adjust to this. Users have shorter attention spans, interaction and keeping their attention is vital. Interactive Facebook, LinkedIn and Instagram campaigns can be used to direct traffic to our website. There are also next-gen platforms on the horizon – TikTok, most prominently – which also need to keep an eye out for.
Never Gonna Let You Down
Social media management, website development and automation have become professional areas of their own, and it is immeasurably difficult for a business to be good at every single area. UCC’s professional team helps your business to focus on your core, while your online appearance is in good hands. We offer tailored, unique solutions based on your requirements and we are thrilled to work with tight deadlines and high expectations.